The Google Play Developer Console allows developers to effortlessly publish and distribute their apps to Android-compatible phone customers.
The Developer Console is an integrated development environment that includes a set of tools for creating, debugging, and testing apps in your Salesforce org. Navigate to the Developer Console. Opening the Developer Console from Salesforce Classic or Lightning Experience requires simply a few clicks.
Table of Contents
Here’s what we are going to cover today:
- What is Google Play Developer Console
- Why the Google Play Developer Console is Important
- Google Play Developer Console and ASO
You could have used the Google Play Console to upload an Android app or game, create a store listing, and publish it on Google Play in order to reach a larger audience. However, you may be surprised to learn that the Play Console has a lot more to offer, especially for those trying to increase the quality and financial success of their app.
Join me for a tour of the Play Console; I’ll go over each feature and point you in the direction of some useful resources to help you get the most out of it. Once you’re familiar with the functionality, you may use user management settings to provide your colleagues access to the capabilities or data they need.
Google Play Developer Console is a Google portal that allows Google Play and Android developers to publish – and of particular interest to ASO teams – monitor the progress of their app in the Google Play store. Google says that by utilizing the platform, you may “publish your apps and games via the Google Play Console and extend your business on Google Play,” as well as “take advantage of features that can help you improve the quality of your app, engage your audience, generate money, and more.”
The Google Play interface enables app developers and marketers to have a deeper understanding of their applications’ growth, technical performance (such as crashes or display difficulties), and financials. The console provides acquisition data and thorough analysis to assist app developers and marketers determine how well an app is working.
The platform is essential because it gives developers access to first-party data (trusted information gathered about an app’s audience directly from Google Play) that emphasizes an app’s true performance. The dashboard provides for the tracking of conversion rates (CVR); it displays the amount of impressions and installations received by an app listing from various sources over time. The user acquisition reports included in the console provide information on how an app is growing, such as user origins in terms of source. (Google Play displays the source of a user’s traffic, such as whether it is organic ‘exploration traffic’ or bought traffic from ‘third party referrals.’)
Having access to extensive analysis helps to understand how an app performs in terms of growth.
The data, however, is restricted. Attribution (the science of attributing a user to its source) cannot be seen at the campaign ad level, only at the source level, which is why Mobile Measurement Partners (MMPs) exist—to bridge the gap between them.
The Google Play interface enables app developers and marketers to accurately track their CVR and organic success via data-driven research.
Discoverability is an important aspect of ASO, and one of the primary variables influencing it is the number of first-time installations; the fact that the platform delivers such data makes it a valuable tool for ASO teams.
Experts in the industry know that Google considers first-time installations when making ranking and featured choices in their store. MMPs, which also give analytic tools, can only reveal the number of people that installed and started the software; they cannot discriminate. If these people are included, the statistic cannot be seen as a real depiction of first-time installations, implying that Google’s first-install data is more beneficial to ASO teams. It is critical to have specific first-time install data in order to really evaluate and enhance CVR.
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Finally, the console platform offers capabilities for teams to track organic performance. ASO teams must have statistics in order to increase impressions and installations while also tracking CVR over time. Only by studying these can ASO teams find any sections of an app’s listing that need attention or improvement, as well as places where an app excels, in order to iterate those aspects and move them elsewhere on the product page.
You worked extensively on the creation of your app and even fought hard to have it found on the Google Play Store. Now is the moment to optimize your app page’s inventiveness and text in order to increase your app page conversion rate. We hope that this tutorial will point you in the proper way so that you may completely benefit from statistics data. Of course, there is a lot more information available that you should take use of. Fortunately, understanding how to put this data to work for you is something we specialize in at Moburst, so please contact us if you have any queries!