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The Complete Guide to Google Play Console for Android Developers and Marketers [2022 Update]

UPDATE: We will soon update this document with the most recent Google Play Console, which was released in April 2022.

Today, we’ll go deep into the Google Play Console, the site where developers and marketers can begin their experience publishing Android apps and games on the Play Store.

Have you ever been curious about how to publish an app on Google Play? Even if cross-platform applications and games are now possible, you must understand how to distribute them via platform-specific storefronts. The Google Play Store is the biggest marketplace for Android applications, and it has a few regulations that you must follow in order to properly publish your app or game. Follow this instruction and complete the checklist to learn how to submit an app to the Play Store.

This tutorial will show you the developer console features that will be most useful for Analytics and Google Play ASO in 2022. Google gives some critical insights that are often overlooked. If you want to learn more about the console, keep reading!

Google Play Console logo

Google Play Console Guide

1. Google Play Console (AKA Developer Console) general overview

When we start the console, the first thing we see is a basic overview of all the apps we’ve deployed or have in beta:

Google Play Console Overview

In this dashboard, you can see a list of the apps/games you’ve created, as well as details like as the number of installs, rating, date of update, and status (which can be draft, ready to publish, pending publication, published, rejected or suspended). We may view the performance of the major KPIs by clicking on an app:

Google Play Console Dashboard

 

These observations may be expanded upon in the full study. At first glance, we can see the number of installations per user, as well as the number of uninstalls, the average rating, and the Crashes & ANRs (Apps Not Responding). The new analysis on app size is another component of the new insights released at Google I/O. Google is focused on this element to assist you in keeping your application optimized at all times by displaying its size and development over time.

Google Play Console App Size

2. Statistics & Analytics on Google Play Console (AKA Play Dev Console)

Moving on, there’s a lot of information to investigate in the statistics part of Google Console Play. We’ll attempt to distill it down to the key elements that we may examine while designing a report:

  • Users: We may filter the data by installations and uninstalls by user, so we can see how many times a unique user has installed or removed an app or game for the first time on one or more devices.
  • Device: The console provides us with a wealth of information about the device:
    • Installs on active devices are the number of Android devices that have been online in the previous 30 days with the app or game installed.
    • Device-specific installations, uninstalls, and upgrades
    • Install, uninstall, and update events, as well as the number of times an app has been installed, removed, or updated on a device (it includes reinstalls)
    • Ratings. It is possible to split them by average rating (the average of all ratings received by this app) and the new cumulative average rating (which takes into account the most recent ratings)
  • Quality: This section also includes vital information on crashes, ANRs, download size, and app size on device (at install time), all of which are important for ensuring an app’s quality.
  • Pre-registration allows us to check the number of pre-registered users, the total number of pre-registered users (which shows the number of pre-registered users at the end of each day), conversion to see how many of those pre-registered users actually installed the app, and cumulative conversions, which shows the total number of pre-registered users who installed the app within 14 days of its release.

Google Play Console Configuration Report

Once we select the parameters we’d like to analyze, we’ll be able to see a chart like this one:

Google Play Console Statistics Chart
An example of a chart showing active device installations by Android versionFurthermore, we’d be able to evaluate how the KPI picked performed on various Android versions, which is extremely fascinating.

3. Android vitals

Android vitals is a software that helps developers understand and assess the performance of Android apps. Here’s a video that shows you how it works:

 

 

This section contains information on ANRs and crashes, app size, and deobfuscation files. We are concentrating on the size report since it is a new and very intriguing one. It allows you to monitor the size of your app, compare it to competitors, and follow its progress over time:

Google Play Console App Size Report

It is crucial to check on your Android vitals as they have a DIRECT impact on Store visibility. The less ARNs, crashes, errores, etc… The better!

4. Release Management

The release management area of Google Developer Console enables you to track the current version of your app and compare it to previous versions. Here you can see the number of installations, the number of crashes, the number of crashes per 1000 devices, and the average rating for this version. It also gives charts of these variables so you can examine how they have changed over time.

Google Play Console Release Management Dashboard

Then, of course, we have more specific information on the release. On “app releases,” you may see the current version, an open track for beta testing, and a closed track for alpha testing. You will also be able to make your app eligible for pre-registration and choose the countries in which it will be offered. It also contains translation services if you want to buy translations for your app.

Another intriguing part is “Android Instant Programs,” which are apps (typically games) that you may sample without downloading from the Google Play Store. You may manage your instant app’s APKs, check release history, and deploy your instant app to production, pre-release, or development from this page.

Android Instant App: Final Fantasy XV

5. Store presence

Because it is where you can develop and publish your store listing, store presence is one of the most important components of App Store Optimization. Create a title, a quick but detailed explanation, and an introduction to the graphic assets. You may also choose a category, but keep in mind that you will be forced to complete a questionnaire that Google will use to categorize the content rating. In addition, to create the “perfect listing,” you must do keyword research to uncover app keywords that may increase traffic and downloads.

Another noteworthy element of Store Presence is the Store Listing Experiments section. You may A/B test the listing’s visual assets and content by submitting two versions that will be shown to a segmented audience. It would be useful to determine which aspects are more effective. You may also create custom shop listings to target a certain segment of your audience.

Google Play Console Store Listing Experiments

We also have a price and distribution area where we can pick whether our software is free or paid. We’ll also choose the countries where it’s accessible and whether or not it has advertisements. It’s also interesting to note that we may make our product accessible for Wear OS, Android TV, or Android Auto, in addition to reviewing the content rules.

Finally, if your app contains in-app items or subscriptions, you can manage them from the Store Presence area.

 

6. User Acquisition (Analytics)

The amount of users your app or game receives by acquisition channel or country may be measured in the User Acquisition reports; this is one of the primary ASO KPIs. You may choose a time period and compare the number of visits with first-time installers, and then compare retention between the first and 30th days:

Google Play Console Acquisition Channel Report

Finally, look at the acquisition channels: organic (search and explore), Google Ads campaigns, Tracked channels, Google Search, and Third-party referrers.

Google Play Console Acquisition Channel

Another intriguing feature is the opportunity to manage your Google Ad campaigns from here:

Google Play Console Google Ads Campaigns

Remember you can always link your Google Play developer account with TheTool to get more and better statistics and analytics.

7. User Feedback

User Feedback is the final component to assess in Google Play Console. You can manage your ratings and reviews on this page. Google has developed a new feature called peer groups that allows you to compare your app’s performance to that of a group of related apps. You may view your average rating, the number of ratings you’ve obtained, and a comparison to your colleagues in the following chart. You’ll also be able to pick between daily, weekly, and monthly intervals.

Google Play Console User Feedback Ratings

Regarding reviews, you may manage them under the subsection “reviews”, and you can filter them by ratings, OS version, language, and subject. Keep in mind that’s extremely crucial to reply to your users in order to change negative feedbacks into good!

Google Play Console Reviews

Wrapping up: Google Play Console – The Ultimate Guide for Android Developers & Marketers 2022

Google Play Console gives marketers and developers with numerous vital information, and it is enhanced yearly. Not only may you add keywords here… Here is a breakdown of the available sections and how to utilize them to strengthen your App Store Optimization approach. However, the options and data it gives are so broad that we strongly suggest you to experiment with them to identify which insights are most valuable to you. Thus, your software will always be enhanced, resulting in a rise in downloads in 2022. Regardless, bear in mind that you will need to apply tools to boost your ASO; working with the development console alone is inadequate.

Did you enjoy this post? If you think that a portion merits greater explanation or if you require help with any area of Play Console, please don’t hesitate to ask. Leave your ideas in the comment area.

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This guide will continue to be updated regularly. Stay updated.